II. Company Overview
This Section's Contents
You can download our Boutique business plan template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name]is a new boutique focused on upscale children’s fashions. Our products are fashionable and desired by parents who want to dress their children with the latest trends and designers.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the clothing business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented an independently-owned children’s boutiquethat enjoyed tremendous success. After several discussions with the owner of the boutique, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
[Company Name]’s History
Upon returning from Fort Lauderdale and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the boutique.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Determined the list of products to be offered
- Determined equipment and inventory requirements
- Identified 20 potential suppliers and received preliminary interest from them
[Company Name]’s Products
Below is [Company Name]’sinitial list or product categories. Where appropriate, items are offered for Infant, Toddler, and Pre-School ages.
- Tops (long sleeve and short sleeve)
- Bottoms (pants, skirts, skorts, shorts)
The boutique will offer free gift wrapping service and sell gift certificates in any amount desired. Unworn, unwashed products can be returned for store credit. Transactions will be completed by skilled salespeople on the floor of the boutique, who will offer a high level of customer service and develop ongoing relationships with customers. Delivery of large items will be offered to customers.
[Company Name] will develop a 5,000 square foot store whose key elements will include the following:
- Main Showroom
- Storage Room
- Check-Out Counter
- Stroller Locker Area
Below please find a rough sketch of the floor plan:
The retail location has 20 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 10 AM to 7 PM. As demand dictates, we may extend or reduce our hours.