I. Executive Summary
You can download our Boutique business plan template (including a full, customizable financial model) to your computer here.
[Company Name], located at [insert location here] is a new boutiquefocused onupscale children’s fashions.Our productsare fashionable and desired by parents who want to dress their children with the latest trends and designers.
Products and Services
[Company Name]will offer children’s clothing falling into three categories: Infant, Toddler, and Pre-School Age.Featured fashions will change with the season as well as with specific holidays and events (Christmas, Fourth of July, Back to School, etc). Gift wrapping service will be provided and gift certificates will be sold to encourage customers to buy for the children of friends and family members.
[Company Name] will primarily serve the residents who live within a 10 mile radius of our boutique. The demographics of these customers are as follows:
- 27,827 residents
- 1,750 workers (who do not live the neighborhood)
- Average income of $54,700
- 38.9% married
- 49.6% in Mgt./Professional occupations
- Median age: 34 years
[Company Name]is led by [Founder’s Name] who has been in the retail clothing business for 20 years. While [Founder] has never run a retail boutique himself, he was assistant manager at another boutique previously. As such [Founder] has an in-depth knowledge of the retail clothing business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
[Company Name] is uniquely qualified to succeed for the following reasons:
- There is currently no high-end children’s boutique in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
- The management team has a track record of success in the clothing business.
- The children’s clothing business is a proven business and has succeeded in communities throughout the United States.
[Company Name] is currently seeking $330,000 to launch.Specifically, these funds will be used as follows:
- Boutique design/build: $165,000
- Working capital: $165,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.
Top line projections over the next five years are as follows:
|FY 1||FY 2||FY 3||FY 4||FY 5|
|Income Tax Expense||$0||$111,055||$148,822||$189,118||$233,647|
|Number of locations||1||1||1||1||1|
|Number of purchases||10,800||23,328||25,194||27,210||29,387|