IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve individuals and small businesses in the community of [company location] and its surrounding areas.
The community of [company location] has thousands of individuals and small businesses who would benefit from affordable bookkeeping services.
The Company will primarily target the following three customer segments:
- Private businesses: Private businesses require payroll and bookkeeping services to track employee activity and ensure that payments meet stringent regulation and tax requirements. Businesses also use bookkeeping services to track the volume and detail of financial transactions.
- Individuals: Individuals primarily use bookkeeping services; however, they also request assistance for things such as specialized reports and tax assistance.
- Government and nonprofit organizations: Government entities and nonprofit organizations use some payroll and bookkeeping services; however, they generally hire internal staff.