Bookkeeping Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], located in [insert location here] is a new bookkeeping firm that focuses on providing reliable expertise and exceptional customer service. The company is owned and operated by an experienced accountant who has been working in the industry for over fifteen years.

Products Served

[Company Name] will provide a full range of bookkeeping services for individuals and small businesses.

  • Billing services for small business
  • Bookkeeping and compilation services for small business
  • Tax filing and preparation services for small business and individuals
  • General accounting services for small business and individuals

Customer Focus

[Company Name] will primarily serve individuals and small businesses within a 30-mile radius of the firm’s office. The demographics of these customers are as follows:

  • 120,000 individuals
  • Average income of $74,700
  • 58.9% married
  • 49.6% in management/professional occupations
  • Median age: 38 years
  • 1,500 businesses
  • Under 100 employees (average is 42)

Management Team

[Company Name] is led by [Founder’s Name], an experienced accountant who has been managing a large bookkeeping firm in [location] for the past eight years. She graduated from [University] with an accounting degree and has been working at a large payroll firm since then, starting at an entry level position and working her way up to a management level role.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • There is a need for affordable bookkeeping services within the community. Currently, the area is served exclusively by two large firms that serve corporate clients and one small startup bookkeeping firm that operates 100% online and has no brick-and-mortar presence.
  • The firm’s office will be centrally located in a high-traffic commercial area, with easy access from multiple thoroughfares.
  • The management team has a track record of success in the bookkeeping business.
  • Market trends such as changes to regulations and filing processes have spurred demand for bookkeeping services.

Financial Highlights

[Company Name] is seeking a total funding of $150,000 of debt capital to open its bookkeeping firm.

  • Office design/build: $40,000
  • Working capital: $110,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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