VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Extensive bitcoin experience
- A track record of success
- A welcoming community of fellow miners
Promotions Strategy
[Company Name] will target other miners interested in joining a bitcoin mining pool. [Company Name]’s promotion strategy to reach these potential miners includes:
Website/SEO
[Company Name] will invest in developing a professional website that displays all of the features offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied miners.
Advertisement
Advertisements in local print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their other miners. The company will advertise itself in popular magazines and news dailies.
Direct Mail
[Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name].
Billboards
[Company Name] will secure a billboard in the area that captures the attention of residents. The billboard will draw attention to the new business and its service offerings.
Pricing Strategy
All profits made through mining will be shared equally amongst the pool members. New miners who sign up with the pool will pay a 2% fee.
