Basketball Facility Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following gyms and recreational facilities are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Downtown Community Center
Downtown Community Center has been a great service to the residents of [location] for years. The facility offers racquet courts, a basketball court, a swimming pool, and a fitness area for all residents looking to get fit. All of this comes at a moderate price, which allows all residents to enjoy its offerings.

While Downtown Community Center will continue to be a great center for anyone looking for inexpensive recreation, they only have one basketball court, which does not adequately serve the residents [location]. [Company Name] will have multiple basketball courts, with capacity to accommodate multiple teams and reservations at a time.

Global Fitness Gym
Global Fitness Gym is a national chain of gyms with five locations throughout [location]. It is the most popular gym in town, offering cardio machines, weights, a swimming pool, and more for just a modest membership of $30/month. Some locations even have an outdoor basketball court and a mini spa area for premium members.

Though Global Fitness Gym is a competitor for residents looking for general exercise activities, they are not a major competitor when it comes to basketball participation and skills training. A few locations have a basketball court, but this is not the major focus of their brand. Therefore, anyone looking to improve their basketball game or participate in teams will be more enticed by [Company Name].

Uptown’s Recreational Center
Uptown’s Recreational Center has been the go-to sports and recreational facility for the affluent residents of [location] since 2002. For a monthly membership fee, individuals and families can utilize the center’s many facilities, including swimming pools, basketball courts, tennis courts, and more. It is a large complex that has a little something for anyone who visits.

Though Uptown’s Recreational Center will continue to thrive, the pricey membership fee keeps many residents from joining. Furthermore, the facility only has two basketball courts, despite its enormous size. This is not enough space if multiple groups want to play at the same time.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • A focus on basketball: Though sports and recreational facilities offer many great services, those who want to play basketball often find limited options available. [Company Name] will have several courts so no one will have to wait long to play a game.
  • Location: [Company Name] will be located in the heart of downtown [location] and be easily accessible by car, foot, or public transportation.
  • Affordability: No one should be turned away from a fun activity like basketball just because they can’t pay expensive fees. That’s why our fees are moderately priced. We also offer discounted rates for those who earn less than the median income.
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