Basketball Facility Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [location] and its surrounding areas.

The community is known for being active, with a large population of sports and exercise enthusiasts. As a result, community centers and gyms around the city are usually packed day in and day out. [Company Name] will market to sports-minded residents by offering a dedicated facility for all individuals, families, and teams who want to improve their basketball skills, or who are simply eager to play basketball recreationally.

Customer Segmentation

Though everyone is welcome to use the courts at [Company Name], we will primarily target three customer segments:

  • Basketball fans: Though there are many gyms and a few community centers around [location], there are few amenities that offer sufficient basketball courts and equipment. [Company Name] aims to stand out as the sole basketball facility in town, which will attract any residents who are passionate about the sport.
  • Low-income individuals: Many residents who earn under the local median salary struggle to afford the memberships at sports centers or gyms. [Company Name] will offer a significant discount for anyone in this income bracket so that no one feels priced out from playing basketball.
  • Families: Even in the digital age, sports are a great way to bring the family together. We will market services to entice families, such as party packages, hourly court rentals, and discounts on family passes.
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