II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new community basketball facility located in [location]. The facility offers multiple courts for local residents to play basketball and participate in classes for improving their skills. Individuals, teams, and families can patronize our pro shop to purchase basketballs and other gear, or purchase energy drinks and healthy snacks from our vending machines.
Though we aim to make a profit, we also want to be a valuable service to the community. Therefore, all passes, gear, snacks, and classes will be offered at a reduced cost for individuals and families earning less than the median income. Everyone has a right to enjoy playing basketball without being priced out.
[Company Name] is run by [Founder’s Name], a former professional basketball athlete, and current basketball coach and sports facility manager. For [X] years, he has managed a popular sports complex within [location], which provided him with in-depth knowledge of both the operations and management sides of running such a facility. Though he found his time with his employer rewarding, his love for basketball inspired him to create a facility that solely focuses on the sport.
[Company Name]’s History
[Company Name] was incorporated by [Founder’s Name] on [date of incorporation] as an S-Corporation. The company is currently being run out of [Founder’s Name]’s home, but once the facility is developed and renovated, all operations will run from there.
Since incorporation, the [Company Name] has achieved the following milestones:
- Located available space to build the facility
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and fixture requirements
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] will provide teams, individuals, and families access to basketball courts for a moderate fee. Patrons have the option to get a day pass, ten visit pass, or a monthly pass when they visit our facility.
[Company Name] will offer classes for anyone who wants to learn the basics or improve their skills. Families and individuals who earn less than the median income will be able to participate on a sliding scale fee basis. We will maintain vending machines filled with water, energy drinks, and healthy snacks to keep our patrons fueled while they play. In addition, the facility will house a pro shop, where basketballs, gear, and memorabilia may be purchased.
