VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company Name] brand will focus on the company’s unique value proposition:
- Providing premium teaching services and care to students at an affordable price
- Providing a safe and fun place for children to learn
- Strengthening students’ weaker subject areas
- Giving parents the assurance that their children will reach their full potential
Promotions Strategy
[Company Name] promotes itself to the community in order to reach families and couples with children who are in preschool up to high school. The organization’s promotions strategy to reach these individuals includes:
Direct Mail
[School Name] blankets neighborhoods with direct mail pieces. These pieces will provide general information on [Company Name], and will share program offerings and our unique value proposition.
Advertising
[Company Name] will execute advertising in local newspapers, magazines and on radio stations.
Event Marketing
[Company Name] will sponsor community events in order to introduce the community to our tutors and gain brand awareness.
Ongoing Customer Communications
[Company Name] maintains a website and publishes a monthly email newsletter to tell clients about new events, promotions and milestones.
Referrals
[Company Name] will establish a good reputation and will always providequality tutoring services so parents and students will recommend our company to their friends or classmates.
