IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the families and the children in [Location]. The area is mostly populated by young couples and families that have disposable income and can pay for tutoring services.
The precise demographics of the town in which our location resides is as follows:
| Wilmette | Winnetka | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We primarily target the following three customer segments:
- Parents: We will offer a safe environment where the children can learn and where parents will feel comfortable to entrust us with their children’s learning.
- Students (Preschool through High School): Children aged 3 to 17 are our target enrollees. We will build a child-friendly and fun atmosphere where they can freely express their thoughts and feelings.
- Schools: [Company Name] will build a reputation that will make schools want to partner with us and recommend our services.
