IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve businesses within the U.S. that may need local and long distance transportation services for their products or supplies.
The business breakdown in the U.S. is as follows:
| All establishments | |
|---|---|
| Total for all sectors | 7,860,674 |
| Agriculture, forestry, fishing and hunting | 23,363 |
| Mining, quarrying, and oil and gas extraction | 25,732 |
| Utilities | 18,965 |
| Construction | 715,641 |
| Manufacturing | 290,936 |
| Wholesale trade | 409,656 |
| Retail trade | 1,064,449 |
| Transportation and warehousing | 237,308 |
| Information | 153,934 |
| Finance and insurance | 478,224 |
| Real estate and rental and leasing | 406,568 |
| Professional, scientific, and technical services | 914,718 |
| Management of companies and enterprises | 56,363 |
| Administrative and support and waste management and remediation services | 419,844 |
| Educational services | 105,173 |
| Health care and social assistance | 897,635 |
| Arts, entertainment, and recreation | 143,396 |
| Accommodation and food services | 726,167 |
| Other services (except public administration) | 764,840 |
| Industries not classified | 7,762 |
Customer Segmentation
We will primarily target the following customer segments:
- Manufacturing businesses are currently among the fast growing sectors in the U.S.. This means that the need for trucking services is increasing to assure speedy transactions between businesses.
- Wholesale Businesses- With the increase in manufacturing, wholesale businesses need reliable transportation to get goods downstream.
- Retail businesses- Retail sales are booming in the U.S. This sector requires reliable transportation to get the goods they need so they can consistently deliver products to consumers
