VI. Marketing Plan
This Section's Contents
You can download our T-Shirt Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high-quality, locally-made clothing items
- Telling the “stories” of artists within the store
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be individuals living within a 10-mile radius of its store. The Company’s promotions strategy to reach these individuals includes:
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the store.
Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Pre-Opening Events
Before opening the store, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].
Online Marketing
[Company Name] will maintain a website and create an online shop with the list and pictures of products available for sale. It will be active in social media platforms and send out a weekly newsletter to provide its followers an update on on-going promotions and discounts.
