VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high quality renewable source of energy
- Giving high quality services and products to all of its clients
- In Depth industry knowledge and expertise
Promotions Strategy
[Company Name]’s target market are residents and businesses in [location]. The Company’s promotions strategy to reach these individuals includes:
Local Publications
[Company name] will create brand awareness through features in multiple local newspapers and publications. Regular advertisements will run to maintain exposure and build brand awareness to relevant markets.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to avail our services.
Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the benefits of renewable energy and solar farms and the unique value proposition of [Company Name].
Community Events/Organizations
[Company name] will conduct informative community discussions and seminars regarding the advantages of using sustainable energy. This seeks to educate people on the negative effects of nonrenewable resources on the environment, while simultaneously promoting our solar farm.
