I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a screen printing business that specializes in custom apparel printing for companies, schools, organizations, events and small businesses. It also creates customized prints on a variety of substrates including paper, paperboard, plastic, glass, and metal.
Excellent customer service coupled with high-quality products, [Company Name] aims to be the top provider of screen printing services within the [location] area. [Company Name]’s staff are highly-trained and our equipment is top of the line and properly maintained to handle any client requests.
Products Served
[Company name] will provide the following services to its clients:
- Personalized designs
- Stationary and labels
- Apparel
- Labels and packaging
Customer Focus
[Company Name] will primarily serve the residents who live within a 10-mile radius of our business and workers within a one mile radius. The demographics of these customers are as follows:
- 63,524 residents
- 1,200 workers (who do not live the neighborhood)
- Average income of $59,800
- 65% married
- 51% in Mgt./Professional occupations
- Median age: 35 years
Management Team
[Company Name] is managed by [Founder’s name] who graduated from [University] where he majored in Business Management. He has been in the screen printing business for more than 10 years. His education and experience gave him an in-depth knowledge of the ins and outs of opening a screen printing business before he started [Company name].
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are currently no affordable screen printing services in [location]. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume traffic area and will thus be highly convenient to a significant number of passersby each day.
- The management team has a track record of success in the screen printing business.
- The screen printing business has proven to be a successful business in the United States.
Financial Highlights
[Company Name] is seeking a total funding of $190,000 to launch. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.
Specifically, these funds will be used as follows:
- Store design/build, Equipment: $80,000
- Working capital: $110,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | $1,080,000 | $2,472,768 | $2,830,825 | $3,240,728 | $3,709,986 |
| Total Expenses | $962,000 | $1,539,107 | $1,719,742 | $1,901,321 | $2,112,641 |
| EBITDA | $118,000 | $933,661 | $1,111,082 | $1,339,407 | $1,597,344 |
| Depreciation | $25,600 | $25,600 | $25,600 | $25,600 | $25,600 |
| EBIT | $92,400 | $908,061 | $1,085,482 | $1,313,807 | $1,571,744 |
| Interest | $29,946 | $26,202 | $22,459 | $18,716 | $14,973 |
| Pre Tax Income | $62,455 | $881,858 | $1,063,023 | $1,295,091 | $1,556,772 |
| Income Tax Expense | $21,859 | $308,650 | $372,058 | $453,282 | $544,870 |
| Net Income | $40,595 | $573,208 | $690,965 | $841,809 | $1,011,902 |
| Number of locations | 1 | 1 | 1 | 1 | 1 |
| Average customers/day | 75 | 100 | 125 | 150 | 175 |
