VI. Marketing Plan
This Section's Contents
You can download our RV Park Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient location
- Family-friendly facilities
- Moderate price point
- Comfortable, clean, customer-focused environment
Promotions Strategy
[Company Name] expects its primary target market to be individuals living within the state, and then travelers from the surrounding states. The Company’s promotions strategy to reach these individuals includes:
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the park opening and unique value proposition of [Company Name].
Advertising
[Company Name] will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, services, and more.
Pre-Opening Events
Before opening the RV park, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].
