V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The Woods RV Resort
Opened in 1982, The Woods RV Resort consists of a restaurant and a diverse collection of accommodations, including a hotel with suites, apartments, and an inn. Open year-round, The Woods RV Resort offers an indoor pool and spa and gourmet dining prepared by award winning chefs.
The Woods RV Resort offers fire pits, playground, volleyball court, horseshoes, gameroom, and complete bathrooms and showers. All sites have full hook-ups with water and 50 amp power.
Swan Creek
Swan Creek is a US Forest Service administered campground and RV Park, in a National Forest. The campground is adjacent to a number of lakes and provides easy access to several recreational activities, including walking trails, OHV trails, caves, national monuments, and natural wonders.
Swan Creek offers a variety of campsites and RV sites, and provides both flush and vault toilets as well as drinking water from Memorial Day through mid-September. The campground also houses an amphitheater with a covered stage.
River RV Park
River RV Park is a veteran owned and operated family business located in the River Gorge. It offers a primitive campground as well as kayaks and canoes for rent. The campground is situated on 10 acres of river frontage. Each site has a fire ring, and picnic tables and porta-potties are located throughout the campground.
In addition, River RV Park has a cabin on-site, which it claims is the only rental cabin available inside the Gorge and on the banks of the river. The cabin is rustic, but modern, with TV, WiFi, heat and air. It accommodates up to 5 people.
Competitive Pricing
| RV Sites | Campsites | Cabins | |
|---|---|---|---|
| The Woods | $25/night | $35/night | $55/night |
| Swan Creek | $35/night | $45/night | $75/night |
| Rivers RV Park | $40/night | $50/night | $95/night |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name] is located in a prime spot for RV parks. It is near the main road and is on a hilltop with a view that overlooks the city. It has a great balance between nature and city life.
- Great services at an affordable price: Giving great service does not always mean that you have to pay extra. [Company Name] has the best facilities at an affordable price.
- Management: Our management team are experts that allow us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 34 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
