Property Management Business Plan Template [Updated 2024]

V. Competitive Analysis

You can download our Property Management Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The Property Guys
Established in 1986, The Property Guys specializes in providing condominium management services including financial, administrative and maintenance services throughout the state. The Property Guys is now responsible for the management of over 40 communities, ranging from 10 homes to 300 homes per community.

The Property Group
Founded in 1987, The Property Group, is a property management company with deep expertise in all aspects of residential asset management; from first class property maintenance to risk avoidance to long-term asset management. At present, the Company manages approximately 11,000 residential units in approximately 90 resident or owner-controlled, non-profit, community associations. The Company’s portfolio includes single-family, garden style, townhouse, low-rise, mid-rise and high-rise buildings throughout the state.

Rock Solid Properties
Rock Solid Properties is an experienced association management company, focused on the needs of owner-occupied residential associations in the community. Its has been managing associations since 1982. The company’s mission is to adhere to management practices, based on certain core principles of management, that give boards and owners the confidence that their home is being maintained at its highest level. Rock’s goal is to provide advice based on the staff’s education, experience and expertise so that boards can meet their fiduciary responsibility to association owners.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: The company is ideally positioned in a thriving part of town, close to many residents and businesses This makes it easy for [Company Name] to find property owners that want to monetize their real estate.
• Client-oriented service: [Company Name] will have a full-time assistant with real estate experience to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility and will further keep in touch with his clients through monthly newsletters.
• Experienced managers: [Company Name]’s property managers have reputable real estate experience, making them credible and able to provide their clients detailed insight about real estate properties, risks and opportunities. Further, [Founder’s Name] has been extremely successful working as a real estate broker prior to starting [Company Name] and will be able to use his previous experience to serve customers in much more sophisticated a manner than many of [Company Name’s] competitors.
• Relationships: The company is managed by a team of real estate brokers that are well acquainted with many of the local leaders and property owners within [location]. With their experience and good relationships, they will be able to reach good prospects for the business.