V. Competitive Analysis
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Direct & Indirect Competitors
Kidz Academy
Established in 1999, Kidz Academy is an early childhood academic preschool program that combines phonics and whole language concepts to achieve early reading and early learning. Kidz Academy’s curriculum is widely used both nationally and internationally.
Classes offered include preschool, kindergarten, dance and enrichment activities.
Preschool Village
Founded in 2003, Preschool Village is an early education school designed to develop a basis for learning, growth, interaction, knowledge, and confidence. Preschool Village teachers use the Saxon learning curriculum paired with its proprietary 5-senses curriculum that reinforces skills while focusing on lifelong learning.
Preschool Village’s offerings include private tutoring, music, art, dance, 2 year old preschool, 3 year old preschool and 4 year old preschool.
Little Sprouts
Little Sprouts strives to provide a high quality, safe, play-based learning environment for children from 6 weeks to school age. This private preschool – operating from three locations – uses a whole-child approach to meet the intellectual, social, behavioral, and emotional needs of its students.
Programs are offered on a weekly or monthly basis and include breakfast, lunch, and afternoon snack. Class offerings include: infant, toddler, preschool, kindergarten enhancement and after school programs.
Competitive Pricing
| Weekly Preschool Tuition | Classes | After School Program | |
|---|---|---|---|
| Kidz Academy | $300 | $30/hour | $20/hour |
| Preschool Village | $325 | $35/hour | $25/hour |
| Little Sprouts | $350 | $40/hour | $27/hour |
Competitive Advantage
There are a lot of schools in [Location] but none of them provides the same quality of education that we at [Company Name] provide, specifically the following:
- Location: [Company Name]’s location is near the center of town, giving members of our community easy access for the parents and the children.
- Passionate and Skillful Teachers: [Company Name] will ensure to hire those with a strong teaching background and are gentle and skillful in handling all types of children.
- Low teacher to student ratio for better learning
- Affordable, quality education: Most of the schools in the area offer their services at a very expensive price. Our fees will be moderately low so that a lot of people can experience good education without a premium cost.
