VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offers the best drinks at an affordable price
- Has a convenient location that offers a place to dance and drink
- Premiere clubbing experience
- Provides excellent customer service
Promotions Strategy
[Company Name] expects its target market to be individuals living, working and going to school within a 20 mile radius and living within a 10-mile radius of the nightclub. The Company’s promotions strategy to reach these individuals includes:
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the restaurant.
Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
Advertising
[Company Name] will initially advertise in local newspapers, local tv shows, and sponsor community events in order to gain awareness.
Social Media
Since the company’s main target market is students and young adults, raising [Company Name’s] online visibility will help in bringing people to the club.
Pre-Opening Events
Before opening the restaurant, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Pricing Strategy
[Company Name] pricing will be moderate so customers feel they receive great value when patronizing the club. Pricing will be higher than [Competitor 1], and on par with [Competitor 2].
