V. Competitive Analysis
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Direct & Indirect Competitors
Bar Lounge
Bar Lounge is an intimate, high-energy nightclub with ample VIP tables, a dance floor and two bars. The decor includes glittered walls, diamond-patterned mirrors, and a disco ball hangs above the center of the room. Open format DJ sets most evenings, unless a headlining DJ is on the decks. Each night hosts a theme from beach parties to disco to 80’s.
Underground Lounge
A hip hangout Underground Lounge takes nightlife to another level. It includes a footfield size dance floor, a four-lane bowling alley and an ice-skating rink. The music is pop and EDM, and they host a variety of themed parties throughout the week with both visiting and local DJs on the decks.
Club 13
One of the city’s wildest nightlife hotspots, Club 13 is situated inside a massive entertainment complex in Downtown, open 24-hours a day. A self-described “immersive” experience, Club 13 is part cabaret, part lounge and part nightclub featuring dancers, DJs and other performers as the main event. The club also boasts a rooftop restaurant and lounge.
Competitive Pricing
Food and drink prices vary widely depending on the offering. Each nightclub does have a cover charge that ranges from $10-$50/night depending on the night/DJ/theme.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near universities and business offices, giving us access to students and workers nearby.
- Décor and Environment: The nightclub will have upscale décor, lighting, and a premiere sound system to attract students and young professionals.
- Management: Our management team has years of business and management experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having worked in the industry for 10 years [founder’s name] has the contacts with suppliers, promoters, and influencers to successfully launch a nightclub.
