V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Indoor Kids
Indoor Kids offers little ones the chance to run, jump and play. This aptly named company offers fitness and development programs for kids aged four months to 12-years-old. The programs are designed to build motor skills and foster social interaction in a fun, non-competitive environment. Instructors teach activities such as gymnastics, karate, music, and dance. The company also offers an overnight camp on select Fridays and Saturdays for member children.
Founded in 1976 Indoor Kids operates about 300 franchises throughout the U.S. This location was opened in 2003, and offers open play, dance classes, sport classes, party rentals and camps.
Little Monkeys
Little Monkeys is an indoor play area and birthday party place for children 8 and under. The company also provides a cozy cafe and coffee bar for the adults. The play area is divided into two sections: one for children aged 3 and younger to play in a safe environment, and the other for the older children (up to age 8). The play area consists of a jungle of fun with inflatable jumps, slides and obstacle courses.
The company offers open play, private rental and birthday parties.
Jungle Jim’s
Jungle Jim’s is a children’s indoor play center for children age up to 14. Jungle Jim’s offers unique, fun, safe, dynamic, interactive activities, with a toddler play area separate from the big kids’ area. Jungle Jim’s offers open play, as well as parties and events. Play areas and activities include: Soft Play Toddler Area, Ball Cannon Arena, Play Structure, Tiny Town, Interactive Dance Floor, Inflatables, Glow In The Dark Play and Interactive Games and Technology.
Competitive Pricing
| Indoor Kids | Little Monkeys | Jungle Jim's | |
|---|---|---|---|
| Daily Pass | $14/kid | $17/kid | $19/kid |
| Monthly Pass | $75/kid | $85/kid | $95/kid |
| Party Rentals | $250 | $350 | $375 |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and city traffic. We also offer adequate parking making it easy for customers to patronize us.
- Great service at an affordable price: The services offered by [Company Name] are similar in quality to its most premium positioned competitor. [Company Name] will offer these services at a much more affordable price.
- Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
