I. Executive Summary
This Section's Contents
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Business Overview
[Company name] is [Location]’s first indoor playground for children ages 4-12. The facility resembles a little town with a firehouse, post office, car garage, grocery store and a tiny house perfect for tea parties. In addition, the facility has a large room with a jumping pad and a huge play structure with slides and obstacles.
The location will also feature a selection of adventure options including zip lining, ninja course and trampolines.
While kids enjoy playing, parents can enjoy coffee and snacks from the café.
Products Served
Below is [Company Name]’s initial offerings:
- Children Play
- Inflatables
- Ball pool
- Soft play
- Adventure Play
- Ninja course
- Trampoline park
- Zip lines
Customer Focus
[Company Name] will primarily serve the residents who live within a 10 mile radius of our facility. The demographics of these customers are as follows:
- 97,827 residents
- 31,987 children
- Average income of $94,000
- 66% married
- 51% in Mgt./Professional occupations
- Median age: 39 years
Management Team
[Company Name] is led by [Founder’s Name] who has been in the daycare business for 20 years. While [Founder] has never run an indoor playground himself, he was a manager at two local children’s gyms. As such [Founder] has an in-depth knowledge of indoor playground businesses.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- There is currently no other indoor playground in the community we are entering and there is a need for this due to the high family population in the area.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
- The management team has a track record of success in the business.
- Indoor playgrounds are proving to be a successful business concept in the U.S.
Financial Highlights
[Company Name] is currently seeking $460,000 to launch. Specifically, these funds will be used as follows:
- Facility design/build: $170,000
- Working capital: $290,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.
Top line projections over the next three years are as follows:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | $738,000 | $1,716,272 | $2,007,297 | $2,331,125 | $2,694,524 |
| Total Expenses | $639,595 | $1,021,515 | $1,110,127 | $1,190,308 | $1,273,715 |
| EBITDA | $98,405 | $694,757 | $897,169 | $1,140,817 | $1,420,809 |
| Depreciation | $16,560 | $16,560 | $16,560 | $16,560 | $16,560 |
| EBIT | $81,845 | $678,197 | $880,609 | $1,124,257 | $1,404,249 |
| Interest | $18,554 | $16,235 | $13,916 | $11,596 | $9,277 |
| Pre Tax Income | $63,291 | $661,962 | $866,694 | $1,112,661 | $1,394,972 |
| Income Tax Expense | $22,152 | $231,687 | $303,343 | $389,431 | $488,240 |
| Net Income | $41,139 | $430,276 | $563,351 | $723,230 | $906,732 |
| Number of locations | 1 | 1 | 1 | 1 | 1 |
| Avg customers/day | 100 | 150 | 200 | 250 | 300 |
