V. Competitive Analysis
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Direct & Indirect Competitors
Doggie Camp
Started in 2000 Doggie Camp began as a way to offer high-quality pet care service for the founder’s two dogs. After opening two locations, the company began to franchise in 2003 and now has an estimated 190 franchises and company-owned establishments in the United States.
Doggie Day Camp offers dog day care, boarding, training, grooming and walking, as well as in-home pet care and poop-scooping services. Day care services include all-day playtime in indoor climate-controlled environments as well as outdoor areas. For the company’s boarding services, dogs have individual cabins with fleece padding and all-day playtime. Staff members are trained in dog behavior, pet first aid and CPR. Additionally, the facilities are monitored 24 hours a day, seven days a week and owners have the ability to check in with their dogs using webcams.
Pet Resort
Established in 2006, Pet Resort is a veterinary owned and designed pet boarding facility. The company provides boarding, with a large selection of a la cart activities, Grooming, Training, Transportation and, in home daily walks. It also offers transportation to and from vet visits grooming appointments, as well as dog food delivery. Their services include: Dog Boarding, Cat Boarding, Doggie Daycare, Transport, Grooming and Training.
Best Friends Pet Lodge
Best Friends Pet Lodge is one of the leading boarding and grooming providers in the United States. Best Friends operates 52 centers in 20 states. The company offers luxury pet boarding services and each suite is complete with lamb’s wool bedding. Customers also have the option of purchasing training services and daily playtime for their pets with certified Doggy Day Camp counselors. Some of the company’s locations even let owners view their pets via webcam.
In addition to boarding, the company also offers bathing and grooming services for dogs and cats, which include shampoos, haircuts, flea treatment, styling, pedicures, pad and foot care and cologne. Training classes for dogs of all ages are also offered and can be purchased as part of the boarding service.
Competitive Pricing
| Daily daycare rate | Overnight Fee | Grooming | |
|---|---|---|---|
| Doggie Camp | $35 | $85 | $45 |
| Pet Resort | $40 | $80 | $40 |
| Best Friends Pet Lodge | $45 | $90 | $47 |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through weekly newsletters about dog kennel services.
- Management: [Founder’s Name] has been extremely successful working in the dog services business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to homeowners from his work at the veterinary clinic to develop an initial client base.
