IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve commuters, residents, and employees around the [Location] area. The precise demographics of the town in which the company resides is as follows:
Omaha | |
---|---|
Total Population | 426,835 |
Square Miles | 6.89 |
Population Density | 3,789.20 |
Population Male | 48.04% |
Population Female | 51.96% |
Target Population by Age | |
Age 18 to 24 | 11.87% |
Age 25 to 34 | 14.70% |
Age 35 to 44 | 12.15% |
Age 45 to 54 | 13.54% |
Age 55 to 64 | 11.82% |
Target Population by Income | |
Income $50,000 to $74,999 | 11.16% |
Income $75,000 to $99,999 | 10.91% |
Income $100,000 to $124,999 | 9.07% |
Income $125,000 to $149,999 | 9.95% |
Income $150,000 to $199,999 | 12.20% |
Income $200,000 andOver | 32.48% |
Customer Segmentation
We will primarily target the following customer segments:
- Families: The town has a large population of families who need access to a convenience store to meet the immediate needs of their families.
- Morning commuters: Many local residents drive to neighboring towns or take the nearby train to work. [Company name] is conveniently located for these individuals to pick up coffee or snacks in the morning or pick up a sandwich in the evening.
- Local office workers: Approximately 4,000 individuals work in offices within a quarter mile of the storeās location and it is expected that a fair portion of these individuals will frequent the store during the morning commute and lunch hour.
- Students: There is a middle school and a high school located a half mile from the storeās location. Students from these schools are likely to frequent the store after school or during lunch.