I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a 24-hour convenience store in [Location]. It serves nearby schools, residential communities, and commercial and business establishments with daily needs like pre-cooked meals, snacks, pastries, and beverages like coffee, milkshakes, and canned and bottled drinks. Aside from food and drinks, a limited range of household goods, groceries, over-the-counter medicine, magazines and newspapers are available at the store.
Aside from the 24-hour service, [Company Name] will offer a delivery option, in which customers can call in their orders for home delivery. They can also choose to pick-up their orders at a specific time and date. This takes the store’s ‘convenience’ to the next level.
Products Offered
These are the products that [Company name] will offer to consumers:
- Pre-cooked meals
- Bread or Bakery products
- Personal Care
- Snacks
- Beverages
- Canned or Jarred Goods
- Dairy
- Cleaners
- Over-the-counter medicines
[Company Name] convenience store also offers delivery and pick-up services for its customers.
Customer Focus
[Company Name] will primarily serve the residents who live within the city. The demographics of these customers are as follows:
- 302,154 residents
- 189,741 workers
- Average income of $51,000
- 39% married
- 40% in Mgt./Professional occupations
- Median age: 38 years
Management Team
[Company Name] is led by [Founder’s Name], whose family has run retail stores for more than 30 years. In addition to his extensive experience running convenience stores, he graduated from the University of ABC where he majored in Business Administration. [Company Name]’s management team includes an assistant manager that is also a Business Management graduate with experience in running a small business.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The area is in need of a 24-hour convenience store
- The location is in a high traffic with significant numbers of passersby each day.
- The management team has a track record of success running convenience stores.
- Convenience stores are highly successful in communities throughout the United States.
Financial Highlights
[Company Name] is seeking total funding of $420,000 to launch its convenience store. The capital will be used for funding location build-out, hiring initial employees, marketing expenses and working capital.
Specifically, these funds will be used as follows:
- Store design/build: $220,000
- Working capital: $200,000 to pay for Marketing, salaries, and inventory costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | $200,000 | $300,000 | $400,000 | $500,000 | $600,000 |
| Total Expenses | $176,390 | $230,030 | $250,431 | $261,901 | $273,920 |
| EBITDA | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| EBIT | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| Interest | $0 | $0 | $0 | $0 | $0 |
| PreTax Income | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| Income Tax Expense | $13,344 | $19,409 | $52,349 | $83,334 | $114,128 |
| Net Income | $10,266 | $50,561 | $97,220 | $154,764 | $211,952 |
