V. Competitive Analysis
This Section's Contents
You can download our Car Rental Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following businesses are located within a 12 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Car Rentals Inc.
Car Rentals Inc. is a leader in car rental. The company operates about 10,000 rental locations in about 150 countries. About 70% of its revenues come from airport locations. Its fleet includes approximately 524,500 cars from Ford, General Motors, Toyota, and other manufacturers. In addition to its signature car rental services, it also offers fleet leasing and management services.
Vehicles are available for personal rental, special events, charity auctions, corporate incentives, and other uses. They also sell vehicles, and offer an ownership model called Rental Ownership, where owners pay a fee to gain access to any vehicle for three months each year.
Ultimate Car Rental
Ultimate Car Rental partners with affiliate car rental companies to offer car and luxury SUV rental in multiple locations across the United States. They feature vehicles from manufacturers like Bentley, Ferrari, Lamborghini, Mercedes, Porsche, Rolls Royce, BMW, Corvette, Lexus, Maserati, Aston Martin, Audi, Bugatti, Smart, Lotus, McLaren, Tesla, and more. Hybrid, convertible, electric, and armored & bulletproof vehicles are available.
Vehicles are available to rent for corporate transportation and for special events such as weddings and proms. VIP packages are also available. Customers can choose from daily or weekly rental packages.
Dream Cars
Dream Cars offers exotic and luxury vehicles for rent throughout southern United States. Their fleet includes vehicles from manufacturers such as Bentley, Ferrari, Rolls Royce, Lotus, Lamborghini, Aston Martin, Hummer H2, Mercedes Benz, and Maserati.
The company will deliver the rental vehicle to a client’s home, hotel, office, or the airport, and pick up the vehicle at the end of the rental period. For customers who choose to pick up their rental car, free overnight parking of their personal vehicle is available. GPS systems and XM satellite radio are included in most vehicles. And 24-hour roadside assistance is available. Additionally, Xotic will provide instruction on operating the vehicle properly prior to the rental period.
All weekly rental packages include free daily services such as car washing. Xotic also rents vehicles for special events, such as weddings, or for use in movies or advertising.
Competitive Pricing
Pricing varies widely depending on the type of vehicle rental and term, but below is a sample of the rates offered:
| Sedan | SUV | Minivan | |
|---|---|---|---|
| Car Rentals Inc. | $23/day | $35/day | $45/day |
| Ultimate Car Rental | $21/day | $40/day | $46/day |
| Dream Cars | $35/day | $45/day | $47/day |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through newsletters about car rental specials.
- Management: [Founder’s Name] has been extremely successful working in the automotive business and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to develop an initial client base.
