V. Competitive Analysis
This Section's Contents
You can download our Car Wash Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
Salt Lake Detailing
Established in 2012, Salt Lake Detailing is an automotive studio that specializes in paint refinement, finishing treatments, detail services and paint protection film. The company is a state and international award-winning auto detailer.
Services include:
-Complete Detail: includes a foam bath pre-soak; hand wash with a premium microfiber wash mitt using the two-bucket method; wheel face, barrel, wheel well, exhaust tip and door jamb cleaning; hand dry; tire dressing; sealant application; interior floor and headliner vacuum and steam clean; hand scrubbing and disinfecting of dashboard, vents, instrument clusters, cup holders and consoles; and streak-free cleaning of windows, screens and mirrors
-Exterior Detail: hand wash and detail of wheel faces, barrels, wheel wells, exhaust tips and door jambs; hand dry; sealant application to all exterior paint, glass and wheels; windows and mirrors left with a streak free shine
Gas & Glow
Founded in 1972, Gas & Glow is a chain of gas station convenience stores with fast food. It offers a car wash club, where members may pay a monthly fee and receive unlimited car washes at any Gas & Glow location.
Car Wash Club options:
-Classic: includes all base wash features
-Super: includes classic wash plus rain shield, tire cleaner, and bug buster
-Premium: includes high-end wash plus Color Wave Super Wax
It is unclear whether use of the car wash requires a membership, or if single washes are available.
Neptune Auto Spa
Neptune Auto Spa is a full service car wash and detail center. Neptune strives to provide excellence in customers service, and trains each team member to thoroughly clean and dry each vehicle that comes through. Further, Triton takes environmental stewardship seriously, using a decontamination and filtering process to ensure soap and chemicals do not enter the water system.
Neptune offers a wide variety of treatment options, from one-time treatments to club memberships and fleet services.
Options:
-Full Service Treatment Packages: vacuum, inside windows, dashboard, cup holders, wash and hand dry
-Deluxe Service Treatment Packages: Full Service PLUS under carriage flush, wax and rust inhibitor
-Ultimate Service Treatment Packages: Deluxe Service PLUS 30-day wax and scent option
-Neptune Club: includes unlimited washes; priority services; special spa treatment (wash, inside windows, dashboard, cup holders, hand dry, interior vacuum – includes cargo bay in SUV’s, floor mats, scent option, under carriage flush, 30-day wax and treat tires; and management inspection
-Detail Services
-Specialty Services: Boat Interior and Exterior, Motorcycles
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their questions.
- Clean and Detail Oriented: The company’s staff are well-trained, clean, and detail oriented. They work hard to satisfy their customer’s needs.
- Relationships: Having lived in the community for 10 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
