IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas.
The area residents we serve are affluent and are expected spend more on books per capita than the national averages.
The precise demographics of the town in which our retail location resides is as follows:
Omaha | |
---|---|
Total Population | 426,835 |
Square Miles | 6.89 |
Population Density | 3,789.20 |
Population Male | 48.04% |
Population Female | 51.96% |
Target Population by Age Group | |
Age 0 to 5 | 8.40% |
Age 6 to 11 | 8.45% |
Age 12 to 17 | 8.06% |
Age 18 to 24 | 11.87% |
Age 25 to 34 | 14.70% |
Age 35 to 44 | 12.15% |
Age 45 to 54 | 13.54% |
Age 55 to 64 | 11.82% |
Target Population by Income | |
Income $50,000 to $74,999 | 11.16% |
Income $75,000 to $99,999 | 10.91% |
Income $100,000 to $124,999 | 9.07% |
Income $125,000 to $149,999 | 9.95% |
Income $150,000 to $199,999 | 12.20% |
Income $200,000 andOver | 32.48% |
Customer Segmentation
We will primarily target the following three customer segments:
- Wealthy Parents
- Twenty and Thirty-Something
- Grandparents