VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as an upper-middle-market competitor in the 3D printing industry. Customers can expect to receive professionally printed objects from skilled printing operators at a moderate price point.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide variety of customized 3D printing services and capabilities
- Convenient location
- Customer-focused service
- Moderate price point
Promotions Strategy
[Company Name] expects its target market to small businesses, government organizations and high schools, colleges and universities. The Company’s promotions strategy to reach the audience includes:
Pre-Opening Events
Before opening, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz, and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.
Social Media Marketing
One of the most cost-effective and practical marketing tools for increasing company visibility in social media. The Company will use social media to develop engaging content in terms of different 3D designs and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the 3D printing services. The customers can expect to receive high-quality modeling and printing services at a more affordable price than what they pay at an ultra-premium printing company.
