V. Competitive Analysis
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Direct & Indirect Competitors
Prototype One
Prototype One is one of the most renowned 3D printing companies and has been in business for xx years. Prototype One offers a wide array of 3D printing services to allow product developers, designers, and engineers an easier path to move from prototyping to low-volume production. Their suite of services and capabilities are the most comprehensive of any other competitor.
3D Printing Solutions
3D Printing Solutions provides its customers with thousands of 3D services for the architecture, engineering, and construction sectors. The company’s products include coordinate measuring machines, laser trackers and projectors, mappers, scanners, and software. Customers are able to browse through their vast database of designs from one central location. 3D Printing Solutions categorizes designs to make it easy to find what its customers are looking for.
XO 3D Printing
XO 3D Printing was established in [xx] and caters to a high-end clientele as it provides platforms to facilitate the development of 3D printing applications in industries such as healthcare, automotive, aerospace, and art and design. With more than 120 3D printers, they have unmatched capacity that reliably delivers parts within days.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The management team has [x] years of working experience in a 3D printing company that allows them to serve customers in a more sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
- Great service at an affordable price: The complete array of 3D printing services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
- Location: [Company Name]’s location is near the business center of town, giving the company access to educational institutions and private and public sector organizations who want to avail of 3D printing services.
