Hotel Business Plan Template [Updated 2024]

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Hotel Business Plan

If you want to start a new hotel business or expand your existing hotel, you need an effective business plan.

The following hotel business plan template gives you the key elements to include in a solid business plan. In addition to this template, a solid plan will also include market research to help you better understand the hospitality industry trends, and how you plan to attract customers. It will also help you craft your mission statement, marketing plan and strong financial projections.

You can download our Hotel Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan For a Boutique Hotel

Below are links to each of the key sections of a comprehensive business plan for a hotel:

  1. Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
  2. Company Overview – The company analysis includes information about your hotel concept, the hotel’s services and business structure.
  3. Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the hotel industry.
  4. Customer Analysis – The customer analysis provides an overview of your target market.
  5. Competitive Analysis – The competitive analysis should identify your local competition (other hotel businesses, Airbnbs, etc.) and highlight your unique selling point.
  6. You can download our Hotel Business Plan Template (including a full, customizable financial model) to your computer here.

  7. Marketing Plan – The marketing plan includes your hotel marketing strategy, pricing strategy and search engine optimization plan.
  8. Operations Plan – The operations plan includes information on your hotel operations and processes along with your business goals for long-term growth.
  9. Management Team – The management team section includes a profile of the hotel owner and hotel management team, their experience and job descriptions.
  10. Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

You can download our Hotel Business Plan Template (including a full, customizable financial model) to your computer here.

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