II. Company Overview
This Section's Contents
You can download the Franchise business plan template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale and healthy fast food restaurant focusing on providing organic and delicious foods to the local community.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the fast food restaurant business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a fast food restaurant that enjoyed tremendous success. After several discussions with the owner of the fast food restaurant, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
The Company plans to expand its restaurant locations into San Antonio and Fort Worth, TX next year. From there, management is seeking to open [Company Name] in eight more regions over the next five years.
The ultimate goal for the Company will be to manage 15 restaurants over the next five years. This includes domestic growth in the U.S. as outlined above, as well the development of new locations in Canada and Mexico.
The restaurant’s business model-menu, décor and service- will be replicated in each location to ensure consistency across the brand.
[Company Name]’s History
Upon returning from Fort Lauderdale, surveying the local customer base, and finding potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the fast food restaurant.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Created the menu
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the fast food restaurant industry
[Company Name]’s Products
Below is [Company Name]’s initial menu. All items will be 100% natural and organic. As you can see all items are classified under the following two main categories- Salads and Sandwiches
[Company Name] Initial Menu
| [Company Name] Initial Menu | ||
|---|---|---|
| Sandwiches and Wraps | ||
| Salads | ||
| Baja Turkey Sandwich | Waldorf Salad | |
| Caprese Sandwich | Garden Salad | |
| Chicken Pesto Sandwich | Grilled Chicken Salad | |
| Eggplant And Mozzarella Sandwich | Southwest Chicken Salad | |
| Mediterranean Wrap | Asian Steak Salad | |
| Roast Beef Caesar Sandwich | ||
| Smoked Turkey Club Sandwich | ||
| Spicy Tuna Sandwich | ||
Store Design
[Company Name] will develop a 5,000 square foot fast food restaurant whose key elements will include the following:
- Kitchen area
- Ordering counter
- Waiting area
- Tables to comfortably seat 50 customers
- Restrooms
Below please find a rough sketch of the floor plan.
The location has 40 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 12PM to11PM. As demand dictates, we may extend or reduce our hours. Likewise, as demand dictates, we may offer delivery service.
