II. Company Overview
This Section's Contents
You can download our Daycare business plan template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale daycare that seeks to attract customers that value their children’s growth and hopes to be viewed as a facility that facilitates the lifelong journey of discovery – one that is informative, enlivened, and enriched by academic achievement, entertainment and personal growth. The aim of [Company Name] is to provide a nurturing environment where every child learns better and is surrounded by affectionate and caring people.
The center is a licensed day care facility and will operate on week days from 7:00am to 6:15pm. The center has a capacity of 80 children and is staffed with qualified, skilled supervisors and attendants who will look after the children in a motherly way trying to teach healthy eating habits, team spirit, a caring attitude and hobby development in every child who comes to the center. The staff will be responsible for the daily care and teachings of the children, meals, first aid and cleanliness.
[Company Name]’s quality educational programs consist of:
- Lessons in drawing, painting and dance as a part of day-to-day activities
- Nutritious meal plan for lunch and snacks
- Curriculum that is gender inclusive, recognizing the society as multicultural and supportive of social justice
- Environment similar to that of school campus
- Staff that fosters competence, dignity, a sense of independence and pride in oneself
[Company Name]’s History
After 20 years teaching children at an elementary school level, [Founder’s Name] realized what a significant impact he was having upon bright young minds and the limitations that the school environment had upon his teaching curriculum. After surveying the local customer base, finding a potential location, and incorporating [Company Name] as an S-Corporation on [date of incorporation], [Founder’s Name] was able to successfully launch his daycare services from his home with only himself as an employee. Once [Name of Founder] recognized that his services were in high demand and his operations became confined by his location (his home), he decided to expand his operations.
The business is currently being run out of [Founder’s Name] home, but once the lease on [Company Name]’s commercial location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Found commercial real estate space and signed Letter of Intent to lease it
- Developed the company’s name, logo and website located at www…
- Determined equipment and supply requirements
- Began recruiting key employees with experience in the child care
[Company Name]’s Services
Below are [Company Name]’s daily service offerings that will engage its attendees on a daily basis. All items are classified under the following main categories:
- Lessons in drawing, painting and dance as a part of day-to-day activities
- Nutritious meal plan to take care of lunch and snack requirements
- Curriculum that is gender inclusive, recognizing the society as multicultural and supportive of social justice
- Environment similar to that of school campus and teaches encouragement of peers
- Staff that fosters competence, dignity, a sense of independence and pride in oneself
In addition to these general principles, the Company will attempt to create concrete classes for its “students” in order to formalize its experience and efficiently advance their development as life long learners. Furthermore, this classroom learning environment, coupled with elements of play, will allow attendees to bond with their classmates and allow staff members to provide personal attention to each member. The following is an example for class design based on projected enrollment of children in four age groups.
Group Size
0-27 months (4 children) (1 class) 1 senior staff member
3 year old (24 children) (3 classes) 3 senior staff members
4 year old (20 children) (2 classes) 2 senior staff members
5 year old (30 children) (3 classes) 2 senior staff members
Overall strength in the enrollment of students will grow from year to year based on the demand for this service in the area. [Company Name] expects to be at full capacity from the onset and beyond. The Company’s facilities will operate on weekdays from 7:00am to 6:15pm. The business will generate revenue through its enrollment of children.
Facility Design
[Company Name] will develop a 1,820 square foot daycare center whose key elements will include the following:
- Classroom Areas
- Infant Room
- Administration Office
- Recreational Area
- Kitchen
- Restrooms
Below you will find a rough sketch of the floor plan:
