VI.Marketing Plan
This Section's Contents
You can download the Bar business plan template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition :
- Offering premiere drinks at an affordable price.
- Offering a convenient location that offers a place to dance and drink
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be students and individuals working and/or living within a 5-mile radius of its establishment. The Company’s promotions strategy to reach these individuals includes :
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the bar.
Public Relations
We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Pre-Opening Events
Before opening the bar, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Pricing Strategy
[Company Name]’s pricing will be moderate so customers feel they receive great value when patronizing the bar .
