IV.Customer Analysis
[Company Name] will primarily target smartphone savvy people in two primary age groups: 18-29 and 30-49.
The largest share of mobile app industry revenue is generated from consumers between 18 and 29. Consumers in this age group tend to be the most technologically savvy, have the highest smartphone penetration rate and have the greatest comfort purchasing online.
Consumers aged 30 to 49 are estimated to represent 45% of the market. A growing segment,more lifestyle, tools and productivity apps are being developed to cater to this market, as it typically has significantly higher income than consumers age 18 to 29.
