IV.Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve women in the U.S. aged 25-44 with disposable income.
The precise demographics of this market are as follows:
| United States | |
|---|---|
| Total Population | 312,796,426 |
| Population Male | 49.00% |
| Population Female | 51.00% |
| Median Age | 37.5 |
| Target Population by age | |
| Age 25 to 34 | 13.08% |
| Age 35 to 44 | 12.94% |
| Target Population by Income | |
| Income $50,000 to $74,999 | 18.03% |
| Income $75,000 to $99,999 | 12.97% |
| Income $100,000 to $124,999 | 8.65% |
| Income $125,000 to $149,999 | 5.40% |
| Income $150,000 to $199,999 | 5.12% |
| Income $200,000 and Over | 5.34% |
Customer Segmentation
We will primarily target the following three customer segments:
- Wealthy Women: The line will attract wealthy women looking to dress fashionably.
- Independent Fashion Women: These women seek fashion, but look for independent labels and brands
- Professional Women: Professional women will seek out high fashions for their career wardrobes
