IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the those aged 18 to 35 in [company location] with above average income as well as those who work in [company location].
Fort Lauderdale, FL | |
---|---|
Total Population | 9,818,605 |
15 to 19 years | 753,630 |
20 to 24 years | 752,788 |
25 to 29 years | 759,602 |
30 to 34 years | 716,129 |
Total Households: | 3,218,511 |
Household income $50,000 to $74,999 | 550,971 |
Household income $75,000 to $99,999 | 382,770 |
Household income $100,000 to $149,999 | 440,285 |
Household income $150,000 to $199,999 | 187,449 |
Household income $200,000 or more | 208,954 |
Customer Segmentation
We will primarily target the following four customer segments:
- Soccer/stay-at-home moms: the town has a large population of stay-at-home moms who are active in the school and community. These moms often meet for lunch or coffee and [Company name] will provide a perfect place for them to congregate.
- We also expect mothers to take their children to [Company name] for after school and weekend snacks and meals.
- Morning commuters: many local residents drive to neighboring towns or take the nearby train to work. [Company name] is conveniently located for these individuals to pick up coffee or a breakfast sandwich in the morning or pick up a sandwich in the evening.
- Local office workers: approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent us during the morning and lunch hours.
- Students: there is a middle school and a high school in the town and the high school is within one half mile. Students from these schools will be targeted to frequent [Company Name].