I. Executive Summary
Business Overview
This Section's Contents
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[Company Name], located at [insert location here] is a new, up scale cookie shop focusing on providing organic, healthy and/or premium food products. Our product line fits nicely with health trends nationwide – while people still want cookies and baked goods, they want them to be as healthy as possible.
Products Served
[Company Name]will sell several types of cookies and cookie-related products. All products will use 100% all natural and organic ingredients. Several products will have regular and low-fat varieties.
In addition to cookies, [Company Name] will serve a variety of coffees and teas.
Customer Focus
[Company Name] will primarily serve the residents within a 5 mile radius of our store. The demographics of these customers are as follows:
- 27,827 residents
- Average income of $74,700
- 58.9% married
- 49.6% in Mgt./Professional occupations
- Median age: 38 years
In addition to this prime adult demographic for an upscale cookie shop, there are five elementary school, a middle school, and a high school. Students from these schools will be sure to frequent [Company Name].
Management Team
[Company Name]is led by [Founder’s Name] who has been in the cookie business for 20 years. While [Founder] has never run a cookie shop himself, he has taught baking classes as the local high school for 20 years and has worked part-time at bake shops throughout the region over the past 10 years. As such [Founder] has an in-depth knowledge of the cookie business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There is currently no upscale cookie shop in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passerby’s each day
- The management team has a track record of success in the cookie business.
- The upscale baker business is a proven business and has succeeded in communities throughout the United States.
- Market trends such as healthy and organic living support our business opportunity
Financial Highlights
[Company Name] is currently seeking $370,000 to launch.Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even
Top-line projections over the next five years are as follows:
