III. Industry Analysis
[Company Name]directly or indirectly competes with all childrenâs clothing providers nearby our store. Competition will come from department stores, specialty childrenâs stores, and discount mass retail stores. Direct competition will come from companies offering high-end childrenâs clothing similar to [Company Name].
Industry Statistics & Trends
The following industry size facts and statistics bode well for [Company Name].
According to IBISWorldâs industry report, the U.S.childrenâs clothing market is estimated at $10.4 billion with just over 13,000 establishments. This translates to roughly $800,000 average revenue per establishment. The report says that key competitors in the industry include Toys âRâ Us, The Childrenâs Place, Gymboree, Tween Brands Inc. and Carterâs.
The following detail other trends in the market.
- Population growth is set to be strongest among children aged 5 to 9 years, while the 10 to 14 age group looks set to decline.
- Women delaying child bearing until they are older and wealthier, will have a positive impact on premium, branded products leading to retailers offering designer wear for tots.
- Research and Markets notes âThe quixotic nature of the market, where high-end items are desired but the same consumers shop at Target.
- Infant and toddler wear continues to claim the lionâs share of this market.
- Research and Markets also notes âthe proliferation of specialty âbaby boutiquesâ and similar stores that cater to upscale and specialty niches.