IV.Customer Analysis
This Section's Contents
Demographic Profile of Target Market
[Company Name]will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].
The area residents and workers we serve are affluent and hard-working and are expected to drink coffee more often and regularly than the national averages.
The precise demographics of the town in which our retail location resides is as follows:
| Springdale | Wyndham | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We will primarily target the following three customer segments:
- Couples: The restaurant will attract couples looking for a spot to meet between and before meal times.
- Local workers: Approximately 1,750 individuals work in offices or stores within a quarter mile of our location and we expect a fair portion of these individuals to frequent us before starting in the morning, on lunch breaks, and after leaving work.
- Shoppers: Due to our location on a traditional main street, visiting shoppers from the town and beyond will visit when they tire from walking or are in need of a snack while window shopping.
